Alfa Romeo Giulia - U.S. Reveal

Alfa Romeo’s U.S. debut of its all-new Giulia Quadrifoglio sedan was at the North American International Auto Show in Detroit. The 505-horsepower mid-size vehicle was the first of several Giulia models to follow, and combined high-end performance with luxury features and Italian style.

The product information kit given to media was a 100+ page casebound book, with foil-stamped and debossed cover, and contained a custom-designed USB, which also functioned as an elegant key fob. Also included was a small “shamrock” lapel pin, replicating the unique badging displayed exclusively on the vehicle’s Quadrifoglio model.

The interactive USB was responsive, and contained all product information, specifications, high res photography and video.

Brand Strategy / Digital Assets Management / Editorial / Interactive Design & Development / Print & Package Design / Project Management

Casebound Book / Custom USB / Lapel Pin