Dodge Challenger
SRT Demon Announcement
Dodge revealed its much-anticipated 2018 Challenger SRT Demon to media and enthusiast guests at a private venue the night before the New York International Auto Show. The 840-horsepower vehicle claimed the title of most powerful production car ever, as well as world’s fastest quarter-mile production car.
Services
- Brand & Marketing Strategy
- Brand Communications
- Interactive & Packaging Design
- Editorial
- Content Creation
- Digital Assets Management
- Project Management
custom
aluminum box
The outer package was a custom aluminum box with a cast replica of the “demon head” protruding from atop the actual car’s supercharger. Four guide bolts connected the lid to the box bottom, and a numbered identification plate (sequence 0001 to 1121) was affixed to the inside of the lid.
inside...
Inside was an embossed envelope containing a series of cards highlighting key facts, features and world records related to the vehicle, as well as a branded “web key,” which provided immediate connection to an interactive website we developed.
Deliverables
- Custom Annoucement Kit
- Custom Web Key
- Webstie
- Carry Bag
Result
We designed and produced an information kit that became an instant collector’s item. The outer package was a custom aluminum box with a cast replica of the “demon head” protruding from atop the actual car’s supercharger. Four guide bolts connected the lid to the box bottom, and a numbered identification plate (sequence 0001 to 1121) was affixed to the inside of the lid. Inside was an embossed envelope containing a series of cards highlighting key facts, features and world records related to the vehicle, as well as a branded “web key,” which provided immediate connection to an interactive website we developed.
