NORMA Group

Norma Group is a German-based global supplier of engineered joining technologies – connectors, clamps and fluid delivery systems – with manufacturing, sales and distribution facilities on four continents.

Headquarters for the Americas, one of the company’s three regions, is in southeast Michigan. Products and engineering services are supplied to the automotive, heavy truck, industrial equipment, agricultural, marine and aviation industries, and the region’s sales represent almost fifty percent of the company’s total.

Products and marketing strategies differ from region to region, and overall branding and identity guidelines sometimes require local interpretation. Working with management on several sales, marketing and communications initiatives, we’ve been able establish a brand consistency and awareness on various print, display and presentation materials that can be applied to upcoming projects in the region for the foreseeable future.

Brand & Marketing Strategy / On-Site Support / Brand Marketing Applications / Print, Experiential & Interactive Design / Video / Project & Content Management