The product information materials distributed at Dodge’s Challenger/Challenger SRT media launch events needed to reflect the brand’s high-performance image. This was reinforced in no small way by the introduction of an all-new, 707 horsepower Hellcat engine available on the SRT model – making it the most powerful muscle car ever.
Contained in a black mesh zipper folder was a performance-type magazine – which was actually the full media product information kit. A QR code on the back cover also allowed access to the materials via mobile device. The folder’s zipper had a key ring attached, which held a key-shaped USB containing all written materials, specifications, downloadable photography and video. Also connected was a key fob sound card featuring the “revved-up” Hellcat engine.
Brand Implementation / Brand Strategy / Digital Assets Management / Editorial / Interactive Design & Development / Mobile Development / Project Management / Web Development
Printed Product Info “Magazine” / Technical Notebook / Interactive USB Keychain / Audio Key Fob /
American Graphic Design & Advertising 30
Best of Category Winner – Promotions