Iconix Promo - Snogubbe

Marshmallow Snögubbe Holiday Promotion

Our annual holiday promotion had a decidedly Swiss flair this year: a cardboard outer box with a large, bar-coded inventory/contents label containing all the components necessary to make a unique hot chocolate drink – a branded cup, hot chocolate packet, marshmallows, edible “snögubbe” decorations and an illustrated step-by-step assembly manual.

Several recipients sent us photographs of their fully assembled creations.

Brand Implementation / Brand Strategy / Content Creation / Illustration / Print & Packaging Design

Coffee Mug / Box and Packaging / Instruction Booklet / Marshmallows / Tic-Tac / Pretzel Sticks / Chocolate Chips

Iconix Promo - Snogubbe