Few products – certainly few vehicles – match the iconic status of the Jeep Wrangler. So when we were given the task of designing and producing the materials for the all-new model’s media reveal, it was apparent to all that they needed to be as memorable, and desirable, as the Wrangler itself.
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We modified and further developed their existing visual identity, created brand usage standards for a full range of applications, and designed new business cards, stationery and marketing print materials. A totally redesigned responsive website reflects the new brand identity, and better communicates – and highlights – key company messages and competitive advantages.
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