Finding opportunities to increase brand awareness, and taking advantage of these in effective ways is always on our list of recommendations to clients. And when the chance to do the same for our own brand presents itself, we jump on it.
When it was time to repaint portions of our building, what started out as a little “design fun” morphed into a high-visibility brand statement that’s generated a lot of positive response.
Art rendering for the back of our building
Our company philosophy, i2=d3S, screamed to be shared with the world, so we built a seven-foot-tall version of the equation – street art – situated in our front court area in favorable weather (it’s on wheels…this is Michigan). People driving by often stop to look, sometimes taking pictures.