FCA’s 2019 full-line product kit provides in-depth media information on all brands and vehicles, and includes sections on safety, technology and corporate, as well as high-resolution photography and video. A web key, providing access to an interactive site, was given to media at a full-line event held prior to the new model year product launch. The site is updated on an ongoing basis as product revisions occur during pre-production, and the kit/web key is distributed at other media events during the year.
Packaging was produced in seven different colors representing each of the brands and key functional areas.
Site traffic is consistently high, with positive feedback from multiple users as to the quality and easy accessibility of content.