2020 FCA Full-Line
Media Information Kit
FCA’s 2019 full-line product kit provides in-depth media information on all brands and vehicles, and includes sections on safety, technology and corporate, as well as high-resolution photography and video. A web key, providing access to an interactive site, was given to media at a full-line event held prior to the new model year product launch. The site is updated on an ongoing basis as product revisions occur during pre-production, and the kit/web key is distributed at other media events during the year.
Services
- Brand Communications & Strategy
- Digital Assets Management
- Editorial & Content Management
- Interactive & Packaging Design
- Interactive & Web Development
- Project Management
in-depth
media info
of all brands
Packaging was produced in seven different colors representing each of the brands and key functional areas.
Deliverables
- Webkey
- Lanyard & Holder
- Website
- Event(s) Signage
- Information Materials
Result
Site traffic is consistently high, with positive feedback from multiple users as to the quality and easy accessibility of content.
