2020 Jeep® Gladiator
Announcement

The all-new Gladiator, a long anticipated Jeep truck, was revealed at the L.A. Auto Show. Our challenge was to design and produce a media kit that reflected the brand heritage, clearly defined the truck’s attributes and competitive advantages, was compact and easily transportable, and stayed within a somewhat tight overall program budget.

Services

  • Brand Communications
  • Print, Packaging & Interactive Design
  • Interactive & Web Development
  • Editorial
  • Digital Assets & Project Management

5-layer E-flute
corrugated material

The outer package was a 5-layer E-flute corrugated material, printed two sides and die-cut to house a product information booklet and interactive USB. We also developed a secure website with identical content – tech info, specs, photography and video — for those unable to attend the event.

Deliverables

  • Custom E-flute Corrugated Outer Package
  • Interactive USB Flash Drive
  • Media Website
Cutout Two

Result

After the reveal, additional copies of the kit were distributed at various regional events. The media site is still live, updated on a regular basis, and is receiving an impressive amount of traffic. Media coverage of the vehicle has been overwhelmingly positive.

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