The all-new Gladiator, a long anticipated Jeep truck, was revealed at the L.A. Auto Show. Our challenge was to design and produce a media kit that reflected the brand heritage, clearly defined the truck’s attributes and competitive advantages, was compact and easily transportable, and stayed within a somewhat tight overall program budget.
The outer package was a 5-layer E-flute corrugated material, printed two sides and die-cut to house a product information booklet and interactive USB. We also developed a secure website with identical content – tech info, specs, photography and video — for those unable to attend the event.
After the reveal, additional copies of the kit were distributed at various regional events. The media site is still live, updated on a regular basis, and is receiving an impressive amount of traffic. Media coverage of the vehicle has been overwhelmingly positive.