Ram introduced an entirely new 1500 pickup to domestic and international media attendees at the NAIAS in Detroit. The truck featured a totally redesigned, more aerodynamic shape, dozens of technical firsts, and multiple segment-best features.
A resin-cast scale replica of FCA Design group’s speedform aerodynamic study of the vehicle was included in the media kit, with an aluminum identification plate inset into the bottom to commemorate the event.
Also included was a custom cast interactive USB with detailed product information, photography and video, as well as a 200-page perfect-bound book. All materials were housed in a custom-made, case-wrapped outer box, printed with foil-stamped graphic treatments.
Special consideration was given to how best highlight the numerous new engineering and technical features on the vehicle for the interactive content, as well as the website development. We employed a series of hyperlinks throughout the page that offered enhanced content with additional information, such as downloadable photography, video and technical art.