Jeep revealed their redesigned Cherokee at a Los Angeles Auto Show media event. In addition to several new engineering and technical features, the vehicle’s front fascia displayed a more traditional, Jeep-like form, prompting us to highlight that in all print and electronic materials.
The die-cut outer package contained a perfect-bound product information book as well as a custom, interactive USB, symbolizing the iconic seven-slot Jeep grille.
A responsive website was also developed to allow those unable to attend the event to have access to the same information. Alternate versions of the site and USB were used in subsequent vehicle launch programs.