TRC has been an integral part of the testing of vehicles, components and systems for clients from all over the world since the 1970s, being closely aligned with The Ohio State University’s Center for Automotive Research, and home to NHTSA’s only federal vehicle research and test laboratory, It would be natural to assume that virtually everyone in the transportation industry knew exactly who TRC was, and what they did.
But they didn’t.
A new leadership team was assigned several challenges – one being to greatly increase sales over a specified period of time. To achieve this, they knew they needed to do some things differently.
We began working on an overall branding, communications and marketing strategy to increase awareness and brand image, as well as clearly and consistently communicate capabilities and overall messaging.
In less than 10 months, we developed corporate key messages; designed a new corporate identity system; directed and shot top-level photography and video for use in a broad range of applications; designed, developed and launched an all-new website; wrote and directed a series of promotional videos; designed displays for a variety of industry events; researched, wrote and produced numerous presentations.