2018 Dodge Challenger
SRT Demon Announcement

Dodge revealed its much-anticipated 2018 Challenger SRT Demon to media and enthusiast guests at a private venue the night before the New York International Auto Show. The 840-horsepower vehicle claimed the title of most powerful production car ever, as well as world’s fastest quarter-mile production car.

Services

  • Brand & Marketing Strategy
  • Brand Communications
  • Interactive & Packaging Design
  • Editorial
  • Content Creation
  • Digital Assets Management
  • Project Management

custom
aluminum box

The outer package was a custom aluminum box with a cast replica of the “demon head” protruding from atop the actual car’s supercharger. Four guide bolts connected the lid to the box bottom, and a numbered identification plate (sequence 0001 to 1121) was affixed to the inside of the lid.

inside...

Inside was an embossed envelope containing a series of cards highlighting key facts, features and world records related to the vehicle, as well as a branded “web key,” which provided immediate connection to an interactive website we developed.

Deliverables

  • Custom Annoucement Kit
  • Custom Web Key
  • Webstie
  • Carry Bag

Result

We designed and produced an information kit that became an instant collector’s item. The outer package was a custom aluminum box with a cast replica of the “demon head” protruding from atop the actual car’s supercharger. Four guide bolts connected the lid to the box bottom, and a numbered identification plate (sequence 0001 to 1121) was affixed to the inside of the lid. Inside was an embossed envelope containing a series of cards highlighting key facts, features and world records related to the vehicle, as well as a branded “web key,” which provided immediate connection to an interactive website we developed.

Ready to
enhance
your brand?

Let’s work together to make your brand the best it can be!