Harp's lingerie
Established in 1947 as an “old-fashioned corset shop,” metropolitan Detroit’s Harp’s Lingerie has certainly achieved iconic status in a very specific retail niche. Specializing in one-on-one service and expert fittings, the store caters to women of all shapes, sizes and ages, and offers an extremely wide range of products, brands and styles.
Services
- Brand Strategy
- Consultation
- Content Creation
- Digital Assets Management
- Editorial
- Illustration
- Web Design & Development
Result
For these reasons, Harp’s management knew that they needed to appeal to a more contemporary mindset, yet still retain the loyalty of their current, diverse customer base by strongly reinforcing the “artisans” image of their brand. We designed and developed an all-new, responsive site with the intention of doing just that.
