Harp's lingerie

Established in 1947 as an “old-fashioned corset shop,” metropolitan Detroit’s Harp’s Lingerie has certainly achieved iconic status in a very specific retail niche. Specializing in one-on-one service and expert fittings, the store caters to women of all shapes, sizes and ages, and offers an extremely wide range of products, brands and styles.


  • Brand Strategy
  • Consultation
  • Content Creation
  • Digital Assets Management
  • Editorial
  • Illustration
  • Web Design & Development


For these reasons, Harp’s management knew that they needed to appeal to a more contemporary mindset, yet still retain the loyalty of their current, diverse customer base by strongly reinforcing the “artisans” image of their brand. We designed and developed an all-new, responsive site with the intention of doing just that.

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